Brand History
How it all began..
For those of you who have followed our socials for sometime will know we are two sister-in-laws (Jenn & Gem) both with young families. You might also know that 18 months in to starting our biz, a picture of our sandals went viral here in Australia. in 24 hrs our Facebook page went from 3K likes to 30K, we sold out of all 600 pairs we had in stock and woke up to over 1000 emails in our inbox.
In fact at the time our post went viral we were both new mums (Jenn had a 6 month old & Gem a 2 month old) - how we got those orders out & managed the sudden growth is a story for another time :)
Rewind to 2013 when we were back in the UK for Jenn's wedding and discovered Palmaira Sandals. We just knew Australia would love & appreciate the craftsmanship of an Authentic Avarca which to earn its stripes needs to be certified by the Menorcan Governement & wear its tag of approval (seen on all Palmaira's). So, we approached the founders, Lisa and Tracey, and talked with them about bringing the brand to the Australian market.
In Jan 2014 we brought our first 40 pairs of Palmaira's to Australia and started selling them to friends & family through Facebook, doing markets & Palmaira Parties (like Tupperware parties). As we started to grow organically we created our own unique designs, colour mixes & plays on fabrics to suit our Australian Palmaira Girls.
A great friendship between us and the UK sisters has since flourished both working hard to keep the rich heritage of the traditional Avarca at the heart of the Palmaira brand.
We are about to hit our tenth year in Business & we have had some incredible highs and lows. we have been runners up in the Australian Telsta awards, moved 5 times, had five babies between us, made so many connections and friends & learned A LOT!
When buying from Palmaira Sandals Australia, you aren’t just buying any old pair of Sandals. We have made it our mission to show Australia what quality customer care looks like. We want to make your experience fabulous. We have worked hard to ensure you are not just buying the best quality Avarcas in the world but that every ‘step’ of the process is an experience. Enjoy your Foot Candy – you deserve it.
These aren’t any Avarca. These are Palmaira's!
J&G x